I approach design with empathy, experience, and measurable execution, focusing on solving people-problems to simplify lives, and fostering engagement through product and design thinking.
In 2020, we addressed privacy concerns with UX/UI enhancements across Facebook and its apps, empowering users with knowledge and control over their data.
Exploring ways to offer an experience with synchronous social interactions and tent pole events in VR, was my primary focus with the launch of Meta's virtual reality event platform.
In 2012 I co-founded Science, a startup studio in Los Angeles, California to help entrepreneurs launch their new brands. Among the many consumer brands we launched, I led the strategy, design, and launch for This is Ground, a leather goods company in the travel space.
In 2009, I led design for the Myspace reboot.
DTLA 2016 | Press dinner to share This is Ground product updates